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Entrepreneurship Education needs to be a holistic approach to education and training. This holistic approach
aims to prepare the individual for the challenges of life, whether they are personal, economic, or social - with
the goal of developing well-rounded, well-equipped, well-educated, well-prepared individuals. This naturally
requires that those who train or serve as role models demonstrate the appropriate attitudes such as innovation,
joy, curiosity, desire for personal development and have an "Entrepreneurial Spirit". One is not born with En-
trepreneurial thinking! It is learned. And, Entrepreneurial Action is putting "theory" into action through "learn-
ing by doing" in real life situations. Project-oriented work, case studies, Role Playing and Action-Oriented Edu-
cation e.g. training companies, production companies, junior companies are the most beneficial environments
for Entrepreneurship Education. On going Coaching and Mentoring of the participants is a necessity in the con-
text of this training.
An Entrepreneurship Education should be a package which builds and contains knowledge, skills (social, eco-
nomic, interpersonal, inter-cultural), character traits and experiences.
A holistic approach to Entrepreneurship-Education is critical for both personal and career development for the
future and the global challenges all of us will have to face. Entrepreneurship-Education will prepare individuals
to be active and contributing members of society!
Now, I am very honoured and delighted to introduce Monika Kircher Kohl (Chief Financial Officer Infineon
Technologies Austria AG) as our Special Guest Commentator.
I hope that you enjoy this edition and remember to send in any comments to me
consult.com or to Ms. Elke Schmidt elke.schmidt@kist-consult.com.
Pleasant reading!
Ingrid Trenner (CEO, KIST Consulting GesmbH)
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